In this day and age, it’s all about sustainability and recycling what we use. Every industry around the world is slowly coming to peace with this idea that recycling is the way of the future. The fashion industry has been known to be the exception but now things are changing, the decision makers now feel that fashion should be sustainable too.
Grazia magazine was getting ready to put together its march issue it was all about sustainability and recycled clothing. It was the fashion editors vision to create a relaxed fun shoot with our cover star Janhvi Kapoor, a well know actresses in bollywood. She was perfect for this cover as it would reflect her easy going fun personality that not many have seen off screen. The idea was to create something organic, natural, effortless and undone proving to the readers that fashion can be still stylist without it being over the top and most importantly hurting the environment.
We shot at the beautiful resort called The Matchan in Lonavala just outside of Mumbai city. It was the most perfect spot for the shoot as it was tucked away between the hills, surrounded by nature and its tranquillity. The shoot was a lot of fun and we laughed non- stop through it. It was more of a few mates hanging out clicking some pictures kinda vibe and thats exactly the energy we wanted for the shoot.
I had already worked with Janhvi before for ELLE magazine so we where familier with each other so it made getting along all the more easier. Here is the final result ………