In order to become a social media influencer, we have crafted a ten-step strategy based on our experiences and observation of being an industry leader:
1. Find your niche. Something you’re really interested in and you’re able to tell people something new, fresh and/or extraordinary. Be an expert here.
2. Now pick two, three, or four (maximum) social media channels that you’ll cover. Are you good with videos or are you more written content-oriented? Think about the type of content you want and are able to create and publish. The type of content will also dictate what social channel you will be on. eg. Instagram, Facebook, Youtube, etc.
3. Create a content strategy. What are your constant information priorities? Why will people be eager to follow you? It must have value.
4. Once you have a plan for two or three months out, prepare it and start publishing!
5. Do it constantly. Your content must attract people; make it considered and consistent. You know what message you want to pass along, so stick to it all the time, but also look for something new at the same time!
6. Contact other people and brands in your industry. Talk, exchange likes, comments, maybe ideas? Be noted.
7. Build your community. Invite new people. Go to forums, groups, fan pages, etc. linked to your industry.
8. Promote yourself. We don’t mean bragging. The good content always defends itself; you just need to guide the audience to it. Share your content everywhere where it might seem interesting.
9. Provide value. Always.
10. Grow and draw attention to your work. Then to yourself as the author of it. Unless your plan is to become a celebrity, then you can forget all the previous points. Just stay and shine.
People will start to listen to you and follow you. The more people that are with you, the stronger your position will get.
Remember, the indicator showing how influential you are is not dictated by you. It is your community who decides when you’re an influencer. Respect it and nurture it.
One last thing: For people who label themselves as influencers, someone once said: “When you say you are modest, you stop being.” In our opinion, the same applies here!
The biggest failure to Influencer success is a result of not uploading high-quality content in your specific niches.
High-quality content is:
- Sharp and clear - the image is not blurry, dark, or hard to understand
- It’s emotional - it reaches out to your audience and resonates with their struggles, wins and lifestyle.
You can do every other strategy in this guide perfectly. But if your content lacks in quality, your followers, engagement, and business opportunities will not grow.
So how do you create amazing content?
Create the content yourself, collaborate with a photographer, or pay someone.
There is no trick to it other than hard work and giving a damn!
Want to take great pictures? Buy a camera, pay a photographer, take photography lessons, build a homemade studio, learn to use Adobe Lightroom and Photoshop or photo editing apps, follow and copy top photographers, analyse their images, practice and then practice some more.
Brands look for Influencers who can also create great content.
There’s no magic pill here.
Here’s where things get tricky!
If you want to succeed on Instagram, you need to brand your feed’s content.
Your feed is the front cover of your content style. It should look like a professional popular blog or magazine with you in it!
Your Instagram feed should have consistency so everything looks as if it was part of a brand… Your personal brand!
Think of it this way:
You wouldn’t go blogging about motorbikes on a blog that is about gardening. Or change a brand logo’s colour each time you use it.
The same applies on Instagram! Don’t upload a picture of a car, then a cute dog, then some sweet ice cream you just ate, and then a video of a worker at your office doing a handstand on your bosses desk whilst blasting backstreet boys in the background, then a product, then you playing golf…you get the idea.
Hopefully… A brand will look for Influencers who align with their own marketing goals.
Don’t use a different filter/editing style on each image.
Instead, edit each photo using the same filter/editing style and only upload pictures related to your niche.
Here is a recap of the golden rules to keeping a consistent personal brand feed:
1. Edit each photo with the same settings (use a template) and then adjust to fit the individual photo.
2. Keep the subject matter the same and relative to your niche, for example, If you want to work with more bikini brands, then post more photos of yourself in a bikini!
Reward your followers:
Instagram considers the engagement your post receives from the moment you press share. This
is how many direct message shares, likes and comments your post gets.
Posts which get a lot of likes, comments and shares within the first hour of its upload will get
chosen by Instagram’s algorithm as popular.
The algorithm will then promote this type of content because it thinks others will also like it. So
it starts placing it on the explore page and in the top posts section for any hashtags you use.
The result is awesome, as it drives free organic traffic to your profile, resulting in more
engagement and new followers.
To help speed up and boost your engagement when you press that share button, do these
following steps 15 minutes before and after uploading:
- Like and comment on others pictures and videos which were recently uploaded
- When you do an upload, make sure to like and reply to any comments you get.
Don’t just use one or two-word replies. Use some effort!
Instagram wants you to be part of the community, not to upload and close the app.
Models must be extremely aware of their angles, especially when it comes to the imagery they produce. It is always preferred to create elongated lines when shooting. This can be achieved by over crossing your limbs, exaggerating your movement, and lengthening your spine.
Perfecting your craft will take time and practice. Spend time in front of the mirror trying different poses and angles. Get to know your body and its strengths and weaknesses. Models are usually shooting to showcase garments, accessories or products and are required to make any product look its best as well as display the features of a product in a single image.
It is completely normal for many models to feel awkward or uncomfortable in front of the camera. As explained previously, these feelings will slowly fade as you begin to gather more photoshoot experience, however, the last thing you want to do is produce stiff imagery.
Always keep in mind to stay as loose as possible while shooting by continuously moving and having the camera capture these moments.
Taking direction from photographers with ease while shooting is key. Always take on constructive criticism or corrections from the photographer and apply them to your work right away. Once again, studying the theme of the shoot or storyline behind the campaign will make all the difference. Harmony between the model and creatives on set will ultimately create the ideal final result.